Selahatin - Toothpaste
Selahatin was dubbed “one of the best new grooming brands in the world” by British GQ. The brand was nominated in Wallpaper Design Awards 2019.
Green Mint, Peppermint & Menthol
A soft and romantic mint inspired by unstained affection and devotion. Amorist gently fuses green mint, peppermint and menthol, resulting in a restrained expression of a true quintessential.
Cinnamon, Orange & Peppermint
Escapist is the epitome of Selahatin: It represents the pursuit of a more perfect union between fantasy & reality, the ordinary and the extraordinary. It blends delicate but vivid cinnamon, a stroke of sun-kissed orange and frosty peppermint.
Citrus, lime, licorice & peppermint
Blue Forever is centered around one of Selahatin Founder Kristoffer Vural's most revered childhood memories. A love letter to the Mediterranean Ocean, centered around the romantic innocence of washed out memories, viewed through a lens of time past and melancholia.
Anise, Honey & Peppermint
Hypnotist is made to use in the PM. It explores if toothpaste can induce a slumber-like state and is inspired by shiny, seductive characteristics that puts you in a trance. Evocative anise, mesmerising honey and soft peppermint elicits a soft grunge experience.
Of Course I Still Luv You
Verbena, bergamot, cardamom & pine
Capturing the inherent romantic and intimate essence of Selahatin, Of Course I Still Luv You is a tribute to hope and fidelity. Under a spell of citrusy verbena and bergamot, draped in exotic and mysterious cardamom and a holy union between woody pine and aromatic juniper, a picturesque tale of young innocent love and spring blossoms.
SELAHATIN was founded by Kristoffer Vural in Stockholm. Inspired by the world of fragrances, he set out to make oral care an emotional and visual experience. In the quest of creating a high efficacy product he sought out Switzerland’s leading oral care manufacturer to execute his vision.