Selahtin - Toothpaste
Cinnamon, Orange & Peppermint
Escapist is the epitome of Selahatin: It represents the pursuit of a more perfect union between fantasy & reality, the ordinary and the extraordinary. It blends delicate but vivid cinnamon, a stroke of sun-kissed orange and frosty peppermint.
Green Mint, Peppermint & Menthol
A soft and romantic mint inspired by unstained affection and devotion. Amorist gently fuses green mint, peppermint and menthol, resulting in a restrained expression of a true quintessential.
Anise, Honey & Peppermint
Hypnotist is made to use in the PM. It explores if toothpaste can induce a slumber-like state and is inspired by shiny, seductive characteristics that puts you in a trance. Evocative anise, mesmerising honey and soft peppermint elicits a soft grunge experience.
The brand was founded by Kristoffer Vural in Stockholm. Inspired by the world of fragrances, he set out to make oral care an emotional and visual experience. In the quest of creating a high efficacy product he sought out Switzerland’s leading oral care manufacturer to execute his vision.
Selahatin was dubbed “one of the best new grooming brands in the world” by British GQ. The brand was nominated in Wallpaper Design Awards 2019.